5 Reasons Why You Need Social Media

Posted on: December 8th, 2015 by Rob Baumhover

Should your HME be on social media? The short answer is, yes – you do. In fact, if you want to connect with your target audience, build relationships with your customers, and stay competitive, having a social media presence is a must. Keep reading for the top five reasons why your HME business should be on social media.

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  1. Quality Social Media Accounts Improve your Business’s SEO

Just like having good content on your website helps to increase your SEO ratings, so does having a quality social media account. By frequently posting and updating your social media account, you will increase your chances of scoring the top spot on a search engine results page.

  1. Be Where the People Are

According to a Pew Research study, nearly 65% of American adults are on social media, and 77% of adults 30-50 years old are active on social media. Create marketing messages to reach your customers where they are – online.

  1. People Expect You on Social Media

The use of social media has become an important part of the customer’s buying process. For some customers, if a business isn’t present on social media they view that business as being behind the times or out of date.

  1. Social Media is the New Word of Mouth

Being on social media builds awareness for your business. It allows your customers to share their experiences with your services and products with their friends and family, which increases your social reach.

  1. Give Your Business Personality

Social media is a casual, trendy platform for you to market your business. Rather than formal print ads or commercials, you can share fun information about your business, your employees, or events at your store. This will help you build a stronger connection with your customers.