Archive for the ‘Marketing and Advertising’ Category

BIDDING, QUALITY SCORE, AND AD RANK

Posted on: September 8th, 2017 by Staci Langel

BIDDING, QUALITY SCORE, AND AD RANK – CLEARING UP ADWORDS CONFUSION Your AdWords campaigns are running, some people are seeing and clicking, you’re spending money, customers are finding and buying the products they want and need (Caretailing gone virtual!), all seems great. But how does it all work? How does Google decide whether your ad […]

Marketing Cash Products

Posted on: September 1st, 2017 by Rob Baumhover

Hello Friends: I hope you have enjoyed my recent blog series, “Introducing Cash Products to an “Insurance driven HME.” During this series, I have broken down for you why I believe cash products are important for your business, how to go about choosing the right products, the usefulness of properly training your staff, and how […]

HOW TO USE ADWORDS

Posted on: August 9th, 2017 by Staci Langel

  Let’s Break it Down: AdWords Now that you’re on the AdWords bandwagon – if you’re not, read WHY JOIN THE ADWORDS CRAZE (click this link! ) – now let’s talk about how to set up and manage your AdWords account. Set AdWords Goals What are you hoping to get out of your AdWords campaigns? […]

Why AdWords?

Posted on: August 2nd, 2017 by Staci Langel

WHY JOIN THE ADWORDS CRAZE Google. AdWords. Geo-targeting. Retargeting. Hashtags. Impressions. Reach. CPC. PPC. SEO. SEM. SERP. CTR. Have I lost you yet? The ever-changing world of online advertising can be scary and confusing, which is why many people don’t take advantage of the powerful online marketing tools available like AdWords. But AdWords doesn’t have […]

Understanding Facebook Insights

Posted on: July 26th, 2017 by Staci Langel

ANALYZING FACEBOOK METRICS TO IMPROVE MARKETING Does your company have a Facebook page? Who manages the page? Are they analyzing (and understanding) the metrics provided by Facebook? If you answered no to the last question, you’re doing your Facebook page and your company a disservice. Facebook Insights is full of powerful data that can help […]

“Be careful what you wish for…”

Posted on: July 21st, 2017 by Maria Markusen

“Be careful what you wish for…” is supposedly a very ancient Chinese proverb. Apparently, people have said it since the beginning of time.  Lately, the retail team is secretly mumbling this ancient wisdom under our breath.  Why you ask? For years the VGM Retail team has said, “Great looking stores are important.   But, great looking […]

A BRIEF HISTORY OF MARKETING

Posted on: July 14th, 2017 by Staci Langel

What’s interesting about the marketing and advertising industry is the negative reaction to it. Everyone, myself included, complains about the commercials interrupting our TV shows or radio stations or the ads that show up in your Facebook feed. Yet as the history of marketing shows us, it’s a necessary evil. So grab your pencils and […]

Meet the Retailer: Staci Langel

Posted on: May 22nd, 2017 by Staci Langel

Hello Caretailers! For those of you I haven’t met, I’m Staci Langel, Marketing Coordinator of VGM Retail. I’m originally from a tiny town (less than 500 people) in Iowa called New Vienna, five miles away from the famous Field of Dreams. I currently reside in Cedar Falls, IA and work in the VGM main office […]

Retail Science Roadshows Are Back In Swing for 2016!

Posted on: February 22nd, 2016 by Rob Baumhover

The VGM Retail team is excited to announce that our VGM Retail Science Roadshow events are back for 2016! The Roadshows are one day, hands-on, interactive educational events led by three of the industry’s most seasoned experts in health care retail. The sessions will provide you with practical tips, techniques and strategies for how to […]

5 Reasons Why You Need Social Media

Posted on: December 8th, 2015 by Rob Baumhover

Should your HME be on social media? The short answer is, yes – you do. In fact, if you want to connect with your target audience, build relationships with your customers, and stay competitive, having a social media presence is a must. Keep reading for the top five reasons why your HME business should be […]