Archive for the ‘Marketing and Advertising’ Category

Simple Ways to Optimize Your SEO

Posted on: December 3rd, 2015 by Rob Baumhover

Love it or hate it, we live in an online world. It’s estimated that there are over 3 billion internet users worldwide. Which is why being online and being easy to find online is essential for all businesses. So what is SEO? Search Engine Optimization is the process of getting your website to appear near […]

5 Common Website Mistakes Any Business Can Make

Posted on: November 12th, 2015 by Rob Baumhover

  In a world where our smartphones and our computers are an extension of our body and the internet is an extension of our brain, it’s vital for every business to not only be on the internet but to be well represented on the internet. For online customers, a website is their first impression of […]

Lessons from the Big-Box Stores – How to make Direct Mail Marketing work for YOU!

Posted on: August 25th, 2015 by Rob Baumhover

  HME Retailers, VGM Retail Services is back with the latest from their Quick-Tips Video Series! This week, VGM Retail Presents: ‘Extreme Makeover: Marketing Edition’-Direct Mail Marketing and Customer Coupons. In this week’s video, we reveal our Top Four Tips for HME Retailers to create an effective direct mail marketing campaign. We take lessons from […]

5 Reasons Why Simply Building an E-Commerce Site Means Nothing – VGM Forbin

Posted on: February 24th, 2015 by Rob Baumhover

  HME Retailers, When it comes to online marketing, we at VGM Retail are often asked “should we be doing e-commerce?” or “how can we do e-commerce better?” For HME’s, like other small retailers, e-commerce can be a tempting solution to grow your sales. However, with limited resources and fierce competition, it may not always […]

VGM Forbin’s 11 Predictions for Online Trends in 2015

Posted on: February 12th, 2015 by Rob Baumhover

  HME Retailers, An expanding trend in all sectors of retail in recent years, including HME retail, is the web – and this trend isn’t likely to go away anytime soon. With more and more people relying on the internet for product information, it’s become necessary for retailers to have a web presence. However, many […]

End the Marketing Tug-Of-War! 3 Innovative Marketing Ideas that Won’t Break the Bank.

Posted on: September 18th, 2014 by Rob Baumhover

  The marketing tug-of-war goes something like this: You want to create great marketing campaigns that are professional, high quality, innovative and successful. You want to bring customers through the door and increase sales. But you don’t want to break the bank doing it. It’s true that TV ads, radio slots, and newspaper and magazine […]

Four Ways to Make Marketing a Priority

Posted on: July 28th, 2014 by Rob Baumhover

  HME Retailers, With day-to-day business operations keeping you busy, and a tight bottom line to be mindful of, it can be difficult for small businesses to take the time and allocate the funds to market their products and services. However, marketing is an important aspect of every business that should remain at the forefront. […]

5 Steps to Enhancing Customer Experience

Posted on: July 3rd, 2014 by Rob Baumhover

  HME Retailers, Check out these great tips for enhancing customer experience in your HME store.      1. Focus Your Marketing Efforts on Life Enhancement We often forget to remember that the products we sell are more than the sum of their parts. For the people who need them, these products make the absolute […]

3 Innovative Ways to Build Brand Awareness and Boost Revenue

Posted on: June 26th, 2014 by Rob Baumhover

  HME Retailers, Has your customer base reached a plateau lately? Are you struggling to meet your revenue goals? When was the last time you implemented a new marketing strategy for your business? Marketing and advertising directly affect changes in your bottom line and can mean the difference between straight-line profits or revenue that is […]

Retail Displays Done Right!

Posted on: May 30th, 2014 by Rob Baumhover

  HME Retailers, Have you ever walked by a storefront and stopped in your tracks to look at an attractive window display that caught your eye? Or have you noticed a new product sign while wandering through a store and decided to check it out? These are examples of retail displays done right! Three keys […]