Archive for the ‘Merchandising’ Category

Merchandising Incremental Products

Posted on: August 23rd, 2017 by Rob Baumhover

  Why Merchandise?  So far, we have discussed how to select the right incremental products and the importance of a fully trained staff for the success of selling cash products. Now, let’s dive into the merchandising of those products and how merchandising does, in fact, help sell a product. Many customers are focused on store experience, […]

Cash Products & Insurance Driven HMEs

Posted on: August 4th, 2017 by Rob Baumhover

  Hello Again, We last talked about the benefits of carrying cash or incremental products in your store, today I’m going focus on the how-tos. The first thing we need to know is what products should we be carrying? Let’s first start here. What Should Providers Carry? There are a few reasons I hear on […]

Retail Science Roadshows Are Back In Swing for 2016!

Posted on: February 22nd, 2016 by Rob Baumhover

The VGM Retail team is excited to announce that our VGM Retail Science Roadshow events are back for 2016! The Roadshows are one day, hands-on, interactive educational events led by three of the industry’s most seasoned experts in health care retail. The sessions will provide you with practical tips, techniques and strategies for how to […]

Brick-and-Mortar vs. Online Retailers: Who Wins?

Posted on: August 13th, 2015 by Rob Baumhover

  HME Retailers, In an age where many industries are turning to technology to advance their businesses, there’s one industry where having a physical showroom gives you the upper hand – and that’s retail! While brick-and-mortar retailers often struggle to compete against the low prices available online, solely online retailers can’t compete with the traditional […]

Small Showroom? No Room to Expand? 4 Great Space Saving-Tricks to Solve your Showroom Dilemmas!

Posted on: August 6th, 2015 by Rob Baumhover

  Many HME retailers are constantly battling with the need for more showroom space to display their products, but do not have the additional room to expand or the finances to remodel or relocate their current operation. Check out four great space-saving tips in the latest video from the VGM Retail Team that can help […]

Does your HME Retail Sales Floor have a Clear “Roadmap?”

Posted on: June 30th, 2015 by Rob Baumhover

HME Retailers, When thinking about your HME store’s layout and design, do you ever compare it to a map? You should! When a customer enters your front door, your aisles, fixture placement and signage should act as a map to allow them to easily navigate through your sales floor. Use the following tips to create […]

Is Your HME The “Best in Showroom”?

Posted on: March 17th, 2015 by Rob Baumhover

  HME Retailers, In a market where HME providers are competing for sales against companies like Wal-Mart and CVS, HME retailers must have showrooms (and customer service) that blow the competition away! The three main components of an effective retail showroom are: • Product selection and management • Promoting ease of shopping through displays and […]

3 Unexpected Places to find Merchandising Inspiration

Posted on: November 20th, 2014 by Rob Baumhover

  HME Retailers, How many times have you walked into your favorite clothing or department store to see a new or different display than the last time you were there? As a retailer, keeping your store looking fresh is vital to keeping your customers engaged and interested in their shopping experience (and ensuring they keep […]

5 Steps to Better Retail Merchandising

Posted on: October 23rd, 2014 by Rob Baumhover

  HME Retailers, These days our industry is going through a bit of a renaissance. Gone are the days when your HME space was considered simply a ‘showroom.’ Instead, the concept of the retail sales floor has taken hold. Customers don’t just come in to view their billable product options anymore, they come to test […]

From New Location Through Grand Opening – Vondi Independent Living Supplies makes a splash in Massachusetts!

Posted on: July 17th, 2014 by Rob Baumhover

  HME Retailers, In late June I traveled to Tewksbury, MA to assist owner Catherine Karuga-Ndivo with the set up and Grand Opening of her first HME retail store – Vondi Independent Living Supplies. Catherine began the process of starting up her new HME business in 2013, becoming a VGM Member in the process. It’s […]