Archive for the ‘Sales Tips’ Category

The Greatest Defense: Rapport

Posted on: July 12th, 2017 by Maria Markusen

A Lesson from the Sky: Airplanes, like elevators, are a great place to study the human condition.  Since I am obsessed about connecting lately, my focus during my travels is watching and observing passengers, the crew, and the airport vendors. On a recent trip, home to Omaha a very frail, elderly woman was sitting near […]

The Value of Connecting

Posted on: June 2nd, 2017 by Maria Markusen

Lately I have been thinking, maybe obsessing about connection. The human kind. The kind we crave as a culture more than ever. It seems social media and technology are to blame. Social media is about virtual connections, but we’re yearning for something more. The actual human contact. Our need to connect is spilling out into […]

Caretailing – The Next Step for HME

Posted on: August 22nd, 2016 by Rob Baumhover

If you’ve attended a Medtrade, Heartland or Retail Roadshow or seen a Retail webinar or presentation in the past year, you’ve probably heard us say this goofy sounding word – CARETAILING. “Yeah, I’ve heard it, but what’s the big deal?”

Why Not Best?

Posted on: July 13th, 2016 by Rob Baumhover

We’ve heard it time and again: baby boomers are changing the game of HME. From being more internet and tech savvy than the generation before them, to being more physically active and wanting to stay young and healthy for longer, baby boomers are causing us as an industry to shift to accommodate them. But, there’s […]

Asking the Right Questions

Posted on: July 6th, 2016 by Rob Baumhover

“Selling” can be a scary word in retail. We don’t want to be labeled as “salespeople” but we need to be moving product. So how do we strike that fine line between feature-dumping on customers and giving them enough information to make an informed decision? It’s all about asking the right questions. VGM Retail’s Maria […]

Caretailing Made Simple!

Posted on: October 2nd, 2015 by Rob Baumhover

  We recently unveiled to you the newest term of the industry, CARETAILING. Caretailing is where traditional HME practices, retail science strategies, and the genuine concern of a caregiver come together so your customers and patients receive the best healthcare experience possible. When customers receive the best care possible, they have a better chance for […]

Lessons from the Big-Box Stores – How to make Direct Mail Marketing work for YOU!

Posted on: August 25th, 2015 by Rob Baumhover

  HME Retailers, VGM Retail Services is back with the latest from their Quick-Tips Video Series! This week, VGM Retail Presents: ‘Extreme Makeover: Marketing Edition’-Direct Mail Marketing and Customer Coupons. In this week’s video, we reveal our Top Four Tips for HME Retailers to create an effective direct mail marketing campaign. We take lessons from […]

Tools to Soften those Tough Conversations

Posted on: August 6th, 2015 by Rob Baumhover

  HME Retailers, In our industry, an important part of a salesperson’s job is making the customer feel comfortable talking about their personal health issues. We often come across customers who are embarrassed about their health conditions or don’t feel comfortable enough to share information about “taboo” health problems. As health care providers, it’s our […]

Tips for making the busy holiday season smooth sailing for your retail staff

Posted on: December 12th, 2014 by Rob Baumhover

  HME Retailers, This week’s blog comes to us once again from Maria Markusen – VGM Retail’s Director of Operations and Development. Prior to joining the VGM Retail team, Maria spent many years working in both the health care and retail worlds, and has loads of tips and best business practices to share with HME […]

How to Combine Traditional Customer Service with Modern Retail Selling

Posted on: December 4th, 2014 by Rob Baumhover

  HME Retailers, This week’s blog post comes to us from guest blogger Maria Markusen – VGM Retail’s Director of Operations and Development. Maria highlights three steps that forward-thinking HMEs can follow to combine the traditional duties of their current customer service employees with modern retail selling skills. Read on to learn how to take […]