“Entice Them to Buy” with VGM Retail’s Webinar Series!

Posted on: May 19th, 2015 by Rob Baumhover

 

HME Retailers,

When you’re shopping for groceries, have you ever noticed that the milk, eggs, and bread are usually always in the back of the store? There is a reason for that, and it’s not just because that’s where there was space!

Traditional Retail Science tells us to merchandise the highest selling products – the milk, eggs, and bread- at the back of the store because as customers are walking through the store to get those staple items, they’re almost guaranteed to find something else they want along the way. The more products customers walk past, the more likely they’ll add multiple items to their basket and increase their final purchase amount (which is why when you enter a store for milk, eggs and bread, you usually end up with cookies, ice-cream and potato chips too!).

Join VGM Retail on Thursday, May 21st at 1PM CST for our webinar session Entice Them to Buy – How to Create Strategic Floor Plans and Merchandising Displays. During the session, we’ll discuss more about how to improve customer movement, promote shopping ease and increase customer purchases through traditional retail science merchandising strategies.

Click here to register today!