Does your HME Retail Sales Floor have a Clear “Roadmap?”

Posted on: June 30th, 2015 by Rob Baumhover

HME Retailers,

When thinking about your HME store’s layout and design, do you ever compare it to a map? You should! When a customer enters your front door, your aisles, fixture placement and signage should act as a map to allow them to easily navigate through your sales floor. Use the following tips to create your store’s roadmap!

Aisles and Walkways
To first create our roadmap, we need to start with a “road” through the store. Be sure to create obvious walkways through the store beginning at the front door. The spaces should be large enough for walkers and wheelchairs to easily pass through. Most importantly, the aisles should lead customers through the entire store and past every fixture. If customers are walking past products and fixtures, they are more likely to find additional items they might need along the way, adding to their total purchase.

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Fixture Placement
If aisles create the “road” to our map, fixtures are like the landmarks on your journey. Strategically place your fixtures so customers see the product as they walk the main aisles. As mentioned earlier, the more products customers are exposed to while they walk the aisles, the more likely they are to add additional items to their final purchase!

Signage
Now that we have our “road” and our “landmarks”, we need to have signage to direct customers where to go. Think of signage as your store’s GPS. Customers should be able to navigate through the entire store based on the signage. Use it to draw attention to popular, new or sale items with bright, bold colors and large, easy-to-read fonts.