LAST CALL – Connecticut Retail Science Roadshow!

Posted on: April 9th, 2015 by Rob Baumhover


HME Retailers,

Next Wednesday marks the official kick-off of the Retail Science Roadshow season! After bad weather and travel delays forced us to post-pone the original Connecticut Roadshow date in March, the VGM Retail Team is excited for this long-awaited event!

For anyone in the Hartford, CT area who would like to attend the show that was not previously registered, please note that the new date is Wednesday April 15th. We have reopened the registration and spots are still available. The location, time, and agenda remain the same as the original date, and we would love to have you join us!

CLICK HERE to sign up today.

For those of you who are already registered, we look forward to seeing you next week!

Did you know?

Although print newspaper subscriptions and readership are declining and print advertising continues to be an expensive marketing effort, big-box retailers still rely on newspaper circulars and print advertising as the bulk of their marketing efforts. A recent article by the Wall Street Journal reported that in 2011 and 2012, Walmart tried to transfer their marketing funds from print to digital media advertising. The decision resulted in significantly lower in-store foot traffic, and the funds for print circulars were quickly restored.

Print is powerful! And although it can be expensive, the return on that expense is often much greater than that of other advertising efforts, as shown in the Walmart example.