Marketing Cash Products

Posted on: September 1st, 2017 by Rob Baumhover

Hello Friends:

I hope you have enjoyed my recent blog series, “Introducing Cash Products to an “Insurance driven HME.” During this series, I have broken down for you why I believe cash products are important for your business, how to go about choosing the right products, the usefulness of properly training your staff, and how to correctly merchandise the new products. All these tips are very significant pieces to successfully introduce cash products to your business, and if done separately they will not be as impactful. To wrap up this series, I want to discuss a couple of the many different ways one could market/advertise these new products.

First, inform your referral sources about the new products. These are the same referral sources who currently recommend you to their patients. Because they already respect and trust you with their patients, they will appreciate being one of the first to know you have additional products to help their patients out. This is one of the cheaper and easier ways to advertise the new products, creating a pretty nice ROI (Return on Investment).

Second, use the social media platform that you have set-up and use regularly. I’m sure at this point you have already generated a pretty nice and loyal following who would be interested in knowing there are some new and exciting products to make their quality of life better. If you don’t have a social media platform set-up and activated, I’d highly recommend doing so.

Lastly, make sure there’s a place on your website where a consumer can go see and learn a little about the products you carry. Today’s consumers use their phones for everything, position yourself in front of them by making it easier for them to see what you carry.

There are many additional means of marketing and advertising that I haven’t suggested, like direct mail, the use of Google AdWords, TV, radio, newspaper, signage, bag stuffers, consumer data marketing, and personalized emails. Just because those weren’t mentioned, doesn’t mean those aren’t worthwhile tactics. I encourage you to find out what works best for you and your customers then run with it.

Thanks for reading, hopefully, you are feeling better equipped to start carrying more CASH products to diversify your business and provide your customers a chance to live a better quality of life. Please reach out if there’s anything we can do to assist you. You can contact us at 855.285.3300. In the future, we look forward to bringing you additional content regularly. If there’s a subject matter you’d like to hear from us, please email it to [email protected].

Tags: , , , , , , ,