Meet the Retailer: Staci Langel

Posted on: May 22nd, 2017 by Staci Langel


Hello Caretailers! For those of you I haven’t met, I’m Staci Langel, Marketing Coordinator of VGM Retail. I’m originally from a tiny town (less than 500 people) in Iowa called New Vienna, five miles away from the famous Field of Dreams. I currently reside in Cedar Falls, IA and work in the VGM main office in Waterloo.

My retail experience started when I was 14, at my first part-time job carrying out groceries with Fareway Grocery Stores. For the next 6 years, I weaved my way through several areas of the business in multiple store locations, learning everything from customer service, merchandising, ordering, inventory, operations, financials and many more.

Before coming to VGM, I studied Marketing and Economics at the University of Northern Iowa. I’ve been with VGM for three and half years, three non-consecutive years in VGM Retail and a short stint with VGM Club. My main roles during that time have been marketing focused – development, creation and implementation of strategic marketing efforts for VGM Members, contracted retail vendors, and the VGM Retail and Club divisions.

The most rewarding part of what I do every day is seeing the members have success. Because of how closely we work with each member on their specific project, it’s easy to become invested in what they’re going through and wanting to make a significant positive impact. So when a campaign or marketing effort sees a lot of success for them, it truly makes my job worthwhile.

If you ever have any thoughts or questions about marketing, what you’re currently doing or should be doing, or want to spit ball ideas, don’t hesitate to reach out!

Staci Langel
Marketing Coordinator
[email protected]

For a chance to meet me, attend VGM Retail’s marketing session at Heartland:

Marketing Strategies: Re-invent, Re-energize, Re-engage
Thursday, June 15th at 3:15 pm