Meet Your Target Market!

Posted on: July 10th, 2014 by Rob Baumhover


As HME Retailers, it’s important to know, understand and deliver products and services that appeal to your primary target market – seniors and baby boomers! With over 40 million Americans at or nearing retirement age according to the US Census Bureau, there is huge opportunity to grow your HME business. The key: Providing the type of care that seniors and boomers are searching for!

The infographic below from Nurse Next Door presents behavioral research that you can utilize to expand your customer base. Create your marketing strategy to peak seniors’ and boomers’ interest by hosting social events like a product demonstration day or a Q&A session with a local physician. Find ways to get your customers out of the house, into your store, and around your products. Creating opportunities for social engagement is key.



Do you want more facts about the consumer market you’re serving? Contact VGM Retail today at 855.285.3300 or [email protected].