One-time Shopper vs. Lifetime Customer: Three Unique Strategies for Creating Standout Customer Service!

Posted on: September 2nd, 2014 by Rob Baumhover


HME Retailers,

Good customer service is the lifeblood of any business. You can be in the best location, promote the hottest products and drastically cut prices, but your business won’t be profitable for very long if your customers aren’t well taken care of by your employees.

Customers like to shop where they feel comfortable, and where they feel the employees truly care about their wants and needs. Take the time to help your customers from start to finish, from the moment they walk in the door. You are the expert. You are the one they look to for assistance. Make sure you are there to provide them everything they need, and more. Improving customer service is an easy and inexpensive way to increase profits and create happy, returning customers who will recommend your services to friends and family.


Any HME Retailer can have average, ‘vanilla’ customer service. Set your business apart with these unique customer service strategies:

1. Help customers carry large items or purchases to their cars:

This small act will leave a big impression because most retail stores don’t offer this type of ‘old fashioned’, extra service any more. Taking advantage of this extra time with customers will not only set you apart from your competitors, it will also give you more time to connect.  Before you leave the showroom, remember to tell a co-worker. This insures someone will be available to assist other customers while you’re out.

2. Teamwork makes the dream work:

To create a friendly shopping experience in your store, start by building strong, friendly relationships between your employees. Hold fun employee events outside of the workplace. Take the team out for dinner. Host a Christmas party. The friendships formed between employees will create a positive and open energy in your store, which will translate to comfortable and relaxed customers.

3. Write personalized, hand-written notes:

The days of writing letters and notes are beginning to slip away- be the one to bring them back! Handwritten thank you notes, reminders, or holiday cards are so rare these days, customers will recognize the extra effort you’ve given to make them feel special.  Make notes as detailed as possible to show the customer how valuable your conversations are and how much they really matter.


Are you looking for a way to take your customer service staff from “vanilla” to extraordinary? Let VGM Retail help! Contact us at 855.285.3300 or [email protected] to see how we can give your business a boost!