Live from Heartland 2015: Retail Idol Winners Announced!

Posted on: June 18th, 2015 by Rob Baumhover


Live from Heartland Conference 2015, VGM Retail is excited to announce the three winners of our very first ‘Retail Idol’ innovative retail product awards. 

This year’s competition featured seven manufacturers and a total of 12 fresh, new and innovative retail products competing for the honor of having the hottest retail product in the industry in 2015! Our panel of judges and audience members watched and listened as the vendors showed their stuff and wowed us with their product demonstrations and quick-fire presentations. Judges and audience members then had the opportunity to ask questions about the products, and give each product an overall score based on product features and benefits, packaging, merchandising tools and marketing tools.  The votes have now been counted and the results are in!

First Place: Therafirm – Ease 

The Ease by Therafirm® premium opaque gradient compression line complements the patented Core-Spun by Therafirm® compression socks — both engineered using ultra stretchy yarns for compression garments that are easier to put on and more comfortable to wear.

Ease by Therafirm

This product line comes with a variety of display options including planograms, counter spinner displays and floor displays (shown below). Retail signage, product swatches and educational brochures are also available at no cost. Marketing tools include the Dr. Detail Kit, which includes an introduction letter, samples and literature for referral sources, educational brochures, referral pads and reminder cards for customers.

Ease by Therafirm - Display options

Congratulations again to Therafirm – What a fantastic retail product! The bright, colorful packaging and variety of display options and marketing support tools make this a simple, effective and smart retail solution for HME providers.


Second Place: Earth Mama Angel Baby – Natural Nipple Butter

Earth Mama Angel Baby’s Natural Nipple Butter is the only organic, vegan, non-GMO nipple cream available on the market. It helps to heal the sore, cracked nipples that new moms often experience, and is also perfect to lube breast pump flanges. It has also recently been used in level 3B NICUs to soothe and heal the skin of premature infants. This product is a fantastic add-on option for the ‘Mom and Baby’ section of any HME store! The beautiful packaging and soft, natural colors also provide an eye catching display that helps to draw customers in and makes the shopping experience easy and enjoyable for new moms.

Earth Mama Angel BabyNatural Nipple Butter

Natural Nipple Butter - Non-GMO

Congratulations to Earth Mama Angel Baby! As the demand for all-natural and organic products continues to grow exponentially, it’s great to see these unique and innovative products entering the HME marketplace!


Third Place: Roscoe Medical – Viverity™ Pain Relief Pad

Roscoe Medical has taken its proven technology from their prescribed devices and developed the Viverity™ Pain Relief Pad, a brand new TENS product that is FDA approved for over-the-counter sale. The Viverity™ Pain Relief Pad is rechargeable, features multiple programs and settings, is very light-weight (.004 oz) and also features an attractive price point and packaging (shown below). This product also features MAP Policy Protection to ensure margin integrity. Marketing support for this product includes customizable flyers and educational brochures, and a fantastic POP display unit.

Viverity Pain Relief Pad


Congratulations to Roscoe Medical – This is a great new TENS product with fantastic marketing support to make it easy for HME providers!


VGM Retail would also like to thank our other Retail Idol participants who took the time to share with us their great new retail products!

Better Rest Solutions – SoClean
Better Rest Solutions – SoClean 2 Go
Core Products – Therapeutica Sleeping Pillow
Earth Mama Angel Baby – Mama Bottom Butter
Roscoe Medical – Tru Comfort Deluxe Breast Pump
Sunrise Medical – Breezy Elegance
Therafirm – Preggers
Veridian – Clamp Cuff Arm
Veridian – Infrared Thermometer


Congratulations again to this year’s winners! And a big thank you to all the vendors, judges, and audience members who participated in this fantastic event. We’ll see you at Heartland 2016 for the second annual Retail Idol!

VGM Retail_MAIN_redblue

For more information about any of the vendors or products featured in this year’s Retail Idol competition, feel free to reach out to us directly at 855-285-3300 or email us at [email protected] .