Posts Tagged ‘HME Retail’

Partnerships Around a Store Opening

Posted on: December 1st, 2017 by Maria Markusen

  One of my first business role models was Cindy Musikantow.  Cindy was the VP of Operations for the Western half of the country for Sunrise Senior Living.  A big job.  But she was a master connector and partner builder. Despite being responsible for 100s of properties we talked to Cindy weekly and saw her […]

When Hiring Staff Who Serve, Steer Clear of ‘Types’ B, C, D, E & F!

Posted on: November 20th, 2017 by Rob Baumhover

  This article is provided by John Lees, 2nd Gap Manager for Vionic Group: I enjoy meeting different kinds of people…even though certain ‘types’ cause me to sleep with my eyes open. It’s the same when customers meet associates in retail outlets…in that just a few prove valuable while many perform a less helpful role. […]

BIDDING, QUALITY SCORE, AND AD RANK

Posted on: September 8th, 2017 by Staci Langel

BIDDING, QUALITY SCORE, AND AD RANK – CLEARING UP ADWORDS CONFUSION Your AdWords campaigns are running, some people are seeing and clicking, you’re spending money, customers are finding and buying the products they want and need (Caretailing gone virtual!), all seems great. But how does it all work? How does Google decide whether your ad […]

Why AdWords?

Posted on: August 2nd, 2017 by Staci Langel

WHY JOIN THE ADWORDS CRAZE Google. AdWords. Geo-targeting. Retargeting. Hashtags. Impressions. Reach. CPC. PPC. SEO. SEM. SERP. CTR. Have I lost you yet? The ever-changing world of online advertising can be scary and confusing, which is why many people don’t take advantage of the powerful online marketing tools available like AdWords. But AdWords doesn’t have […]

Understanding Facebook Insights

Posted on: July 26th, 2017 by Staci Langel

ANALYZING FACEBOOK METRICS TO IMPROVE MARKETING Does your company have a Facebook page? Who manages the page? Are they analyzing (and understanding) the metrics provided by Facebook? If you answered no to the last question, you’re doing your Facebook page and your company a disservice. Facebook Insights is full of powerful data that can help […]

Cattle, Teenagers and #Caretailing?

Posted on: July 19th, 2017 by Maria Markusen

  Learning from the Unexpected It turns out, teenagers, like elevators and airplanes can tell us much about the human condition too.  Last week I lost my cool, big time, for the first time, in a long time.  Jim and I spent five days with five 17-year-old boys plus a 12-year-old tween.  One morning we […]

A BRIEF HISTORY OF MARKETING

Posted on: July 14th, 2017 by Staci Langel

What’s interesting about the marketing and advertising industry is the negative reaction to it. Everyone, myself included, complains about the commercials interrupting our TV shows or radio stations or the ads that show up in your Facebook feed. Yet as the history of marketing shows us, it’s a necessary evil. So grab your pencils and […]

The Greatest Defense: Rapport

Posted on: July 12th, 2017 by Maria Markusen

A Lesson from the Sky: Airplanes, like elevators, are a great place to study the human condition.  Since I am obsessed about connecting lately, my focus during my travels is watching and observing passengers, the crew, and the airport vendors. On a recent trip, home to Omaha a very frail, elderly woman was sitting near […]

Introducing the M+D Crutch

Posted on: July 10th, 2017 by Rob Baumhover

Introducing the M+D Crutch– a leap in Ambulatory Aid Innovation and DME Profitability. For your customers, it eliminates the two worst parts of standard crutches: Pain in the wrist and armpits Loss of hand functionality For your retail location M+D Crutches represents: 40% net margin Cash Sale User Experience: The M+D Crutch distributes the user’s […]

“What is Alzheimer’s Furniture?”

Posted on: June 30th, 2017 by Rob Baumhover

What an interesting question, for it concerns some 5.5 million people in the United States. To make matters worse this disease is growing exponentially as our population continues to grow older. It is estimated that by the year 2050 as many as 16 million people could be living with Alzheimer’s; the care cost is estimated […]