Posts Tagged ‘VGM Retail’

Partnerships Around a Store Opening

Posted on: December 1st, 2017 by Maria Markusen

  One of my first business role models was Cindy Musikantow.  Cindy was the VP of Operations for the Western half of the country for Sunrise Senior Living.  A big job.  But she was a master connector and partner builder. Despite being responsible for 100s of properties we talked to Cindy weekly and saw her […]

2017 Medtrade Recap

Posted on: November 13th, 2017 by Claire Young

  Last month VGM Retail had an incredible time at the semi-annual Medtrade Conference. Our team understands that we say that about nearly all conferences of this type, but wholeheartedly we feel they get more innovative, informative and exciting each time. Why do we feel this way? Well it’s simple, the attendees. Each year the […]

BIDDING, QUALITY SCORE, AND AD RANK

Posted on: September 8th, 2017 by Staci Langel

BIDDING, QUALITY SCORE, AND AD RANK – CLEARING UP ADWORDS CONFUSION Your AdWords campaigns are running, some people are seeing and clicking, you’re spending money, customers are finding and buying the products they want and need (Caretailing gone virtual!), all seems great. But how does it all work? How does Google decide whether your ad […]

Marketing Cash Products

Posted on: September 1st, 2017 by Rob Baumhover

Hello Friends: I hope you have enjoyed my recent blog series, “Introducing Cash Products to an “Insurance driven HME.” During this series, I have broken down for you why I believe cash products are important for your business, how to go about choosing the right products, the usefulness of properly training your staff, and how […]

Merchandising Incremental Products

Posted on: August 23rd, 2017 by Rob Baumhover

  Why Merchandise?  So far, we have discussed how to select the right incremental products and the importance of a fully trained staff for the success of selling cash products. Now, let’s dive into the merchandising of those products and how merchandising does, in fact, help sell a product. Many customers are focused on store experience, […]

Incremental Products: Employee Training

Posted on: August 10th, 2017 by Rob Baumhover

Hello Again, We last talked about how to find the best incremental products for your DME. Before your staff can sell new products, they need to be trained and comfortable with them. It would be nice if everything we brought in would just sell itself (and some will), but the majority of the time it […]

HOW TO USE ADWORDS

Posted on: August 9th, 2017 by Staci Langel

  Let’s Break it Down: AdWords Now that you’re on the AdWords bandwagon – if you’re not, read WHY JOIN THE ADWORDS CRAZE (click this link! ) – now let’s talk about how to set up and manage your AdWords account. Set AdWords Goals What are you hoping to get out of your AdWords campaigns? […]

Why AdWords?

Posted on: August 2nd, 2017 by Staci Langel

WHY JOIN THE ADWORDS CRAZE Google. AdWords. Geo-targeting. Retargeting. Hashtags. Impressions. Reach. CPC. PPC. SEO. SEM. SERP. CTR. Have I lost you yet? The ever-changing world of online advertising can be scary and confusing, which is why many people don’t take advantage of the powerful online marketing tools available like AdWords. But AdWords doesn’t have […]

Understanding Facebook Insights

Posted on: July 26th, 2017 by Staci Langel

ANALYZING FACEBOOK METRICS TO IMPROVE MARKETING Does your company have a Facebook page? Who manages the page? Are they analyzing (and understanding) the metrics provided by Facebook? If you answered no to the last question, you’re doing your Facebook page and your company a disservice. Facebook Insights is full of powerful data that can help […]

Cash Products? What’s the Buzz?

Posted on: July 25th, 2017 by Rob Baumhover

Introducing Cash Products to an “Insurance Driven” DME. You’re probably asking yourself why would I add more inventory or a new element to my current business model, and I propose the question back to you WHY NOT? To answer this why, I will be doing a mini blog series with information geared towards introducing cash […]