As the Seasons Change

Posted on: November 10th, 2016 by Rob Baumhover

Halloween only just ended and Thanksgiving isn’t over yet, but every big-box retailer has their Fall merchandise and decorations tucked away already. And in their place, hoards of holiday stuff fills the shelves.

While a lot of consumers think this “change of the season” is overkill, as retailers ourselves, we need to be following suit. No, we’re not saying to fill your stores with tons of Christmas merchandise. But there are several product categories most of us carry that need to be adjusted as the seasons change as well.

A perfect example would be our shoe categories. As fall and winter fashions start making their debut with flat and heeled boots, slippers and warmer shoes, our inventory should match. For most areas of the country, it’s a great time to switch out the sandals and open-toed styles for more season-appropriate shoes.

Vendor partner, Vionic Shoes, has tons of fashionable collections and styles to restock your shelves for the season. One of their most popular styles is their super soft, yet supportive slippers. These shoes were recently named of “Oprah’s Favorite Things” for 2016 by O Magazine, and would be a great holiday gift or to have for yourself! Check them out:

CLICK HERE to see one of their most popular fall boot styles: Upright Sterling Ankle Bootie.

Have you heard about the VGM Member’s only special promotion with Vionic Shoes?

Now until 11/30/16, VGM Members can get additional discounts when they order shoes and insoles from Vionic Shoes. Contact your local sales representative or Deena Rudden at 415-755-2783 or email: [email protected] to take advantage of this limited offer.