Check out VGM Retail at Heartland!

Posted on: June 10th, 2014 by Rob Baumhover


HME Retailers,

VGM’s Annual Heartland Conference has arrived! This week, hundreds of VGM members and vendors will flock to VGM’s hometown of Waterloo, Iowa for our industry-leading conference! Heartland provides exclusive opportunities for VGM members to learn from industry experts, network with peers, vendors and exhibitors, and experience firsthand VGM’s famous hometown hospitality!

This year at Heartland, VGM Retail’s focus is on incremental retail sales – how simple product assortment changes and focused sales strategies can significantly boost revenue for HME retailers. As you can see in the renderings below, our exhibit space will visually showcase how revenue can increase based on square footage. Even a small 2 Ft. x 2 Ft. fixture can increase revenue tremendously! Our exhibit space details the ‘Profitability Scenarios’ for five different square footage examples. Visit our exhibit to chat to the VGM Retail Team and learn more about how incremental sales can help YOUR business grow!


Heartland Booth 2


Along with our exhibit space, VGM Retail will be holding an educational session on Thursday afternoon from 1:45 – 3:15 p.m. titled “Incremental Retail Sales- How to fill holes in your HME product mix and dramatically increase your revenue.” In this session, we will present real-world examples of incremental sales, identify the products and product categories that provide the greatest potential for incremental sales, and discuss how simple changes to your HME product mix and sales approach can significantly boost your overall revenue. This session will be packed with examples, demonstrations and illustrations that will inspire your HME business to reach its full incremental potential!

If you’re already registered to attend the Heartland Conference, be sure to stop by! Check out our booth and attend our presentation to learn everything there is to know about incremental dollars. Come by with any questions, thoughts, or stories for our retail team. We’d love to hear from you!

If you’re not registered, but are still interested in attending, it’s not too late! Registration is available all week at the Five Sullivan Brothers Convention Center in Waterloo, IA. Come for the week or just for the day, but don’t miss out on this great opportunity! Click here to visit the Heartland Conference website to see all the conference details and the full schedule of events for the week.

We hope to see you there!