Why AdWords?

Posted on: August 2nd, 2017 by Staci Langel


Google. AdWords. Geo-targeting. Retargeting. Hashtags. Impressions. Reach. CPC. PPC. SEO. SEM. SERP. CTR. Have I lost you yet?

The ever-changing world of online advertising can be scary and confusing, which is why many people don’t take advantage of the powerful online marketing tools available like AdWords. But AdWords doesn’t have to be scary and can actually have major positive outcomes.

Still not convinced AdWords is for you? How about these four reasons:

AdWords is Measurable

If you’re not into things like graphs, charts, data, or ratios, then AdWords won’t be your cup of tea. If you like knowing how your marketing efforts are performing and how your money is being spent in real-time, you’ll love AdWords. AdWords has endless amounts of information and reports you can run to analyze the success of your ads. But even spending five minutes looking at the default dashboard created by Google, you can learn more about the status of your ads than most other marketing channels.

AdWords is Flexible

Name another marketing platform that you can customize what it looks like, how much you spend on it, who sees it, when they see it, what happens when they see and be able to change all that at the drop of a hat with no penalties or extra costs. Even social media marketing isn’t as customizable as AdWords.

AdWords are taking over Search Engine Results Pages (SERPS)

Go to Google and search the term “Women’s Tops”. How many of the results on the first page are ads or sponsored results? If your results page looks anything like mine, the top four results are ads and the entire right panel features sponsored shopping ads, taking up the majority of my first screen.

Good or bad, AdWords is changing the game of search engine results, and the best way to get noticed is to play the game.

AdWords sync with other marketing efforts

Because of its customizability and fluidity, AdWords can be used in conjunction with several other marketing efforts. The easiest to visualize (and implement) is syncing your Google AdWords account with your Google Analytics account. When these two Google applications talk to each other, you can follow a person through their entire behavior flow – what term they searched, what link they clicked to get to your site, where on your site they traveled, how long they stayed there, and so much more. This allows you to optimize popular areas of your site with great content and design so visitors can find what they’re looking for and more.

AdWords may be overwhelming at first, but don’t give up. The pay-off in the end could be more than worth it.

Stay tuned for my next blog where I’ll talk about how to get your AdWords set up and best practices for managing it.

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